What is the best time to publish your posts? What is the most popular method of sharing content? Well if you are looking for the answers, read further.
AddThis recently highlighted some interesting findings on web sharing trends, by analyzing its five years’ (2006-2010) worth of data. While the data may not give the complete sharing picture, it’s still worth checking out considering AddThis claims to be the largest content sharing platform on the web, used by 10 million websites and reaches 1.2 billion users each month.
Maybe we can learn something from those findings, like how do people share content on the web? When do they share it? What are the most popular social media sharing sites? etc.
Below are some of the findings:
Top sharing times
- Peak hour: Peak sharing occurs at 9:30am EST (14:30 GMT) every day.
- Peak Day: Wednesdays are the peak days for sharing.
When do people click?
- Most users click 2 minutes after the content is shared.
- 75% of clicks occur within the first day of a share.
Top shares growth all time
- Twitter: 35,356%
- Facebook & Like: 5,809%
- LinkedIn: 3,226%
- StumbleUpon: 2,912%
- Tumblr: 1,142%
Past year (2010) growth
|Facebook Send: 756%||iGoogle: -68%|
|Tumblr: 532%||AOL Lifestream: -63%|
|Google +1: 418%||MySpace: -53%|
|PingFM: 272%||Delicious: -46%|
|LinkedIn: 243%||Digg: -46%|
Most sharing happens via URL copy-paste
Still most sharing is done by copying URLs directly from the address bar to emails, IMs and other social channels. This method is used up to 10 times more than sharing tools.