This is a guest post by Teyona Dame.
Search Engine Optimization or simply SEO, is an assortment of online processes and procedures employed by webmasters to raise their website or blog rankings on search engine results page. There are primarily two types of search engine optimization techniques: white hat SEO and black hat SEO. Of late, the white hat technique is widely used and preferred, as the black hat techniques are deemed to be illegitimate by search engines. There are numerous search engines, global as well as regional, but Yahoo, Google and Bing dominate the online search engine space by a country mile.
Webmasters heavily rely on search engines to advertize the presence of their website or blog on the Internet. On the flip side, search engines want webmasters to adhere to certain publishing rules and guidelines to make sure that they provide authentic search results. At the end of the day, the main objective of webmasters and search engines are to satisfy their target audience. Of the many white hat SEO techniques employed by webmasters, I would like to explain the method of using ‘wikis’ for search engine optimization.
A ‘wiki’ is defined as a website that enables users to add, edit, or delete online content. Wiki websites are plied by specialized software called wiki software, which is deemed to be collaborative software that allows wiki websites to run on multiple servers. Content management, knowledge sharing, note making, and data reference are some of the primary uses of wikis. They can also be used as community websites and as Intranet, providing different levels of controls and access limits to users.
There are five types of wiki platforms: Public wikis, enterprise wikis, personal wikis, editing enabled wikis, and hosted wikis. Wikis play a vital role in content management, scripting, and semantic annotation. Some of the popular online websites using wiki platforms are: Wikipedia, MediaWiki, PmWiki, Wetpaint, and WikiSpaces. These popular websites primarily contain content related to various niche areas, and above all anyone can add to or edit the existing content. Generally, the content on these websites are considered to be highly reliable and authentic.
There are numerous SEO related benefits that can be attained by using wiki platforms. One way of using wiki for search engine optimization is by posting content with backlinks on these websites. I have described below the advantages of using wiki platforms for SEO:
- Wikis have become recognized global brand that provide credible content.
- As wiki websites provide authentic and credible content, there are millions of followers and Internet enthusiasts who visit these websites often to get to know about certain niche areas.
- Almost all the wiki based websites admit backlinks with a ‘do-follow’ attribute. Backlinks with do-follow attributes are highly valued by search engines.
- Search engines index wiki pages frequently, so having your content on wiki websites enhances the visibility of your primary keyword on search engine results page.
With wiki platforms, you can place keywords with anchor texts that will automatically link your website with myriad of other wiki pages on the web. If you are using wikis for search engine optimization, you are certain to see a notable increase in your website’s PageRank.