How To Use Effective Blogging Strategies in Place of Professional SEO Services?

This is a guest post by Emma-Julie Fox.

There are thousands of articles discussing which blogging strategies have worked wonderfully in the past, which ones are effective at present, and which ones are likely to remain valuable in the future.

It’s easy to get lost in the sea of information unless you seek answers to one question at a time.

So, here’s a list that cuts out the noise and gives a straight and simple answer to only one question---How to use blogging for SEO?.


The More the Merrier...?

Without a doubt, the blogging community is growing ever bigger by the day. Many are simply blogging for personal gratification but for an increasing number of people, blogging is an opportunity to earn extra income. In fact the blogosphere seems a bit crowded now, and if in your chosen niche or subject matter there are already thousands of active blogs, it may take a while before your blog can gain momentum and generate income.

A fledgling blog can easily get overshadowed, just as an older blog may be unseated from its lofty spot at the SERPs by those that are managed by more knowledgeable SEOs. There are lucky bloggers though who are not really putting too much effort on the technical side of SEO, but are nevertheless rewarded with a high page rank, a constant stream of inbound traffic and even a top spot at the SERPs. How do these bloggers do that without hiring professional SEO services?


Common Factors of Successful Blogs

  1. They have a niche... and they stick to it

    focus on a niche

    Ever heard of the disadvantages of being a jack of all trades but master of none?Image source

    The very first thing you need when you start a blog is to have a theme or a topic which will also be the central subject of all your posts. There are many benefits to concentrating on a single niche. First, it serves as a guide for your posts and keeps you from straying to subjects that your loyal readers may not be interested in. Many bloggers also find it easier to come up with article subjects and content if they have parameters to work with (but it is also a challenge to make each post fresh).

    Second, it’s usually easier to find advertisers and get approved by affiliate sites if you have a main niche. Third, it increases your chances of landing a lofty spot in the search engine results pages.


    What about Multiple-Subject Blogs?

    There are other bloggers though who don't have a single niche because basically, they are writing personal blogs. It's just that they must be doing something really good because regardless of the personal nature of the blog posts, they are still able to monetize those blogs. These people didn’t achieve all that instantly. Usually they are already a year old—or older—have many subscribers, and a constant stream of visitors.

  2. They keep things simple

    Beginners usually have this misconception that the more glamorous the blog is, the better it can attract searchers. The truth is most Internet users are annoyed when there’s too much drama going on in a website. First of all, having too many Flash features and demanding plug-ins and widgets can slow down your website’s loading time. Unless users are utterly desperate for the information on your site, they’ll simply exit your site and move on to the next one in the SERPs instead of wasting time waiting for your site to finish loading. Keeping things simple and neat also brings attention to the more important thing: the content of your blog.

  3. They have creative, news-worthy posts

    fresh content

    Think of viewers as consumers too; everyone likes fresh goods.Image source

    Being creative with your content doesn’t only please your readers and subscribers; it will also encourage other sites and blogs to link to your articles even without your prompting them to do so. Try to incorporate popular people, current events, and the like into your niche as well.

    These are the types of content that usually become viral or even featured in news sites. Fresh content is also appealing to link builders, advertisers, and other bloggers who are looking for external references for their own blog posts. It can definitely help with your organic SEO.

  4. They post updates and new posts regularly

    You’ve read about how it is okay to update a blog at least once a month. While this is indeed acceptable for blogs that have already taken off, the same can’t be said for blogs that are still starting out. New blog posts will not only give your readers new things to look forward to each week (which basically translates to traffic, another important ranking signal), but they will also help keep your blog in the search engines’ radar.

    IMPORTANT REMINDER: Publish interesting, well-written and well-researched articles, for your credibility’s sake and to appease the Panda. Carefully choose keywords that you can rank in and make excellent content revolving those keywords.

  5. They actually follow webmaster guidelines and rules

    What’s great about bloggers is that most of them actually don’t do SEO. They just work on their blog and then promote it to their friends and other people via social media networks. Their simple methods of blog promotion actually prevent them from committing serious SEO violations that are penalized by search engines.

    grey hat

    No more bunnies. Nowadays, the only animal you’ll be able to pull out of black hats will be the angry Penguin. Stick with the white hats.Image source

    Black hat SEO is like a collection of magic tricks: impressive, inspires jealousy, and often temporary. This is a collection of SEO strategies that is basically considered by search engines as cheating. Their goal is to manipulate the page rank of websites. These strategies may indeed give you the results you want to achieve, but it is unlikely that these effects will last in the long run. Search engines are now more intelligent and improve from day to day. Google, for one,is constantly upgrading and updating its algorithm to ensure that its users are getting the best results. Updates like Penguin and Panda were rolled out to weed out the black hat practitioners who can’t seem to achieve success in an equal playing field.

    These five tips are just the top of the iceberg, so to speak. Blogging is not just a recreation or occupation; it is also a lifetime study. Consumer behavior, after all, is mercurial—just like search engine algorithms. The secret to blogging success is to earn the loyalty and approval of humans and the bots, respectively.

    About the author
    Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility.

    16 comments to "How To Use Effective Blogging Strategies in Place of Professional SEO Services?"

    Mary Walton January 18, 2013 at 9:42 PM    

    Interesting ,informative, stressing skills I need to focus and apply....

    Blogger January 23, 2013 at 1:21 AM    

    Let me add one more.

    "They build relationships with other bloggers in their niche"

    Black coffee beans January 23, 2013 at 2:39 PM    

    There is an immense level of criteria’s when we talk about SEO helping the increase in certain blogging techniques. It is very important to keep on updating the blog page which also will result several traffic towards the site.

    Great post this is yes we need to keep these points in our mind while we doing SEO as it this must need to be applied as well as this is very informative thanks for revising this in my mind so for thanks for sharing this with us.

    Emma January 26, 2013 at 10:05 AM    

    @blogger - thanks for the suggestion
    @flash banner ad - I am glad you found the article useful?

    Great post this is we need to look over these things as per suggestion i must say in blogging there is the most important part is to get this straight and need to come up with healthy content so it can be very good and prefer by Google.

    Leadgenix February 1, 2013 at 2:56 AM    

    Blogging can be very beneficial when it comes to SEO. If you get backlinks or participate in guestblogging you can increase the traffic to your website significantly. Thanks for the post!

    Maria February 6, 2013 at 11:41 AM    

    You really give some great advice here. Thanks for sharing and keep posting.

    Dita from eBizDame February 14, 2013 at 7:37 AM    

    Hi Emma,

    Wonderful tips. Every blogger who has not had much success blogging should read this post. I've noticed that so many blogs do not stay on topic and their blogs don't seem to make sense.

    Just rambling is OK if one just want to have a personal blog for fun to share with family and friends.

    When one is trying to run a blog for business then is should run like a business would.

    Thanks again for reminding us.

    Web development February 18, 2013 at 12:52 PM    

    Nice and helpful information shared by you.Thanks for this nice information shared by you.The seo is compulsory for the web solution..

    Rujacksalad March 11, 2013 at 7:42 AM    

    Sometimes Bloggers Need Professional SEO Services but actually SEO is Simple just optimize some features for Blogger SEO, we can get great SEO. : D

    Web design Sydney April 13, 2013 at 1:48 PM    

    Blogging is irremovable part of SEO, in SEO we create back links for our site to gain traffic. It is really hard but challenge able.

    Abhiram Pathak May 27, 2013 at 3:08 PM    

    Thanks for your information. I have a question to you, what will be the right link building method after the Google penguin 2.0 update? What will be the effective SEO for a site? What activity we should do for a website? Waiting for your reply.

    Abhiram Pathak June 7, 2013 at 6:04 PM    

    Thanks for your information. After the Google penguin update blog posting is on of the best activity, it is ethical and organic seo, it helps to get quality backlink and targeted traffic to the site.

    Maria June 19, 2013 at 1:58 PM    

    Such a great and informative post. Thanks for sharing this to us and keep posting.

    Marcus Lim July 12, 2013 at 6:50 PM    

    Hi Emma,

    Thank you for the information.
    I have a query though: I have a corporate gifts website and also a blog that provides more information on the products we are offering. By blogging more on the products, would the effort actually improve the organic ranking of our own website in a long run?

    I do carry out linking of keywords from our blog to our website.

    Marcus

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