This is a guest post by Khalid Masood Awan.
Every company wants to improve business, and enhance company brand image in the market. Different companies follow different means to do it. According to recent research “Saying thanks to Social Media Fans” is one of the most effective way to improve brand image, and to improve customer’s loyalty in the market.
There are many places on social media, in which your company users may furnish some sort of value for the popularity of your brand, it can be clearly seen by counting the number of followers you have on social media account. Recent researches have shown that most of top brands, do rely on Social Media, to develop brand image, improve loyalty among customers, and Twitter comes first on the list. The reason that makes Twitter popular amongst others is that, most of customers follow companies on Twitter. Many companies use it for gaining popularity and for maintaining customers by saying thanks to them by different methodologies. Below mentioned are the best ways to say thanks to your Social Media Fans.
1 – Following Back the Customer/ Visitor
Firstly, if you check your social media account, you will find many people following you. They read your every tweet, they re-tweet them, and follow them. It is important to gain their confidence and for gaining confidence and to say thanks to them, you can start by following them back on your social media account.
If we look at bigger brand marketing strategies in the market, like Coca–Cola, they have accounts almost in all social networks. Coca-Cola brand has always been in top 100 most influential conversations. I really admire their marketing campaigns to gain consumer satisfaction. How did they manage time to say thanks to their customers, by any mean like their trailers, directly from an expression of happiness or by following Tweets of their customers. This is a form of gratitude, which will be very useful for the success of any company.
2 – Re-Tweeting the Customer/ Visitor Tweets
In companies marketing strategies, there are times when the activities of the customers, are required to be updated on Twitter for gaining popularity. It is important to mention their activities on your twitter account. The easiest way is by re-tweeting their tweets. This will provide them dual benefits, firstly, it will present good impression to other customers and secondly, it is good way to say thanks, to your loyal customers.
Let’s take a look at major brands like KFC, Samsung and Honda marketing strategies on social media, they have always mentioned in their tweets that they will always appreciate all kind of comments as compliments or suggestions about their brands. And most of their customers do send comments and suggestions on it, now what they do is they re-tweet the best comments and suggestions, to give an impression to that their customers' voices are heard on social media.
3 – Comment and Follow Customer/ Visitor Tweets
Social media is not only a good mean to exchange the products, but it is also best platform to offer a variety of excitement and interesting information to customers. Provide useful information to your customers and, also follow the customers who are providing useful information by their tweets on your account. You can say thanks to your special customers by commenting on their respective tweets.
4 – Do Personal Tweeting for the Customer/ Visitor
If you are regular reader on social media, you must have observed, that often, you will find lot of posts on Twitter in which, new product are introduced, or it is about an invitation to an event or about offering promotional discounts at year-end, but we’ve rarely seen a promotion in which a brand has targeted its loyal customers to say thanks to them.
Recent research on social media have shown that “Sending personal tweets for your loyal customers on social media is a good way to increase company’s popularity on social and also it is good way to say thanks them for their loyalty towards your brand”.
5 – Sharing links of customer’s blogs on your Personal Twitter Account
One of the best ways to say thanks to you privileged customers is by sending “links of personal blogs” (that belong to your privileged customers) on your social media account. This will impress them a lot, they will think that, they are special and, their blogs are read by the company or by the brand representatives. If we look into the market, we will find that most of the Top brands are following this option to say thanks to their privileged clients. Famous app like Instagram Twitter account follows the same strategy; they are regularly tweeting the links of personal blogs owned by their followers.
Every company wants to improve business, and enhance company brand image in the market. Different companies follow different techniques to do it. These techniques include, following back customers, re-tweeting and commenting on customers' tweets, doing personal tweeting and sharing customers blogs on your own social media account. These methodologies are followed by leading brands in the world, therefore considered as most successful for saying thanks to customers on social media.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
About the author
Khalid Masood Awan is working as an expert Search Engine Optimization solution provider in leading company California. He has contributed lot of research on Social Media trends in the Market.