5 Tips for Effective Internet Marketing in 2014

This is a guest post by Manas Kumar.

Internet/online marketing is advantageous over traditional marketing in that it is cheaper, you reach more people, you advertise 24/7, you can personalize the marketing, there is increased interactivity, and you can easily track results. Your Internet marketing campaign stands to be more effective if you follow the latest trends. So, what strategies will make your Internet marketing campaign effective in 2014?

  1. Animal-proof your Search Engine Optimization

    Google has given “pet names” to their algorithm changes. These include Google Penguin, Panda, and Hummingbird. In 2014, algorithm changes will greatly affect your website’s rankings. You want a good rankings on search engines because the higher you rank, the greater the visibility and the greater the ROI. All good websites incorporate a link building campaign. If, however, your links are not giving you the desired results, chances are that they are broken.

    Make use of Google Webmaster Tools to reclaim your link. Simply go to “Site Health”, select “Crawl Errors”, and repair links that may be broken (use 301 redirect for this). You should take note of AuthorRank. This is Google’s latest effort in ensuring that SERP (search engine result page) results are credible. The more you write quality articles, eBooks and similar content, the greater credibility you will have in the eyes of Google. Other SEO tips that will ensure you get improved rankings include:

    • Back linking and ensuring that the links are only from relevant, authoritative sites
    • Avoiding link farming and automatic link building
    • Posting articles in relevant categories
    • Using LSI keywords and avoiding keyword stuffing
    • Improving the speed of your site
    • Create sitemaps
    • Use image alt tags
    • Blog more and share your content widely on social networks
  2. Better Retargeting

    Cookies allow your website to follow visitors whenever they go online. It is expected that as more and more people use mobile devices to connect to the Internet, mobile devices will have local targeting tools that will make targeting more efficient. Take advantage of cookies in 2014 because although some people complain about it, you will be sure of improved brand awareness and increased conversions. It is, however, expected that cookies will be gradually replaced by such identification methods as device matching and you should take advantage of this.

  3. Use Paid Social Ads

    Industry players were hoping that social media would kill paid ads. The reality is, however, that businesses that are using paid social ads are getting better results compared to those that simply have Facebook Fan pages, YouTube accounts, and Twitter followers. Paid social ads are better than traditional paid ads such as Google AdWords because you get deeper user engagement. As an example, an Adroll study shows that Facebook ads give you 49 times more clicks than such right-hand side ads on Google. You should make your SEO campaign more local. This allows you to reach people who are more likely to know the location of your business. Location based advertising through Smartphones really caught on in 2013 and the trend is expected to increase in 2014.

  4. Content Remains King

    Content remains king in 2014. Your content should be information-rich and it should address the needs of your target audience. Great content not only brings you out as a professional, but it also helps you build loyalty. Do keyword optimization. Although graphics slow down websites and are, therefore, detrimental to your SEO campaign, you should not rule out visual content altogether. Generate just the right amount of video content because studies have shown that video content has consistently outperformed such text-based content as blogs. Retailers are reporting more revenue from Pinterest boards compared to Facebook posts and tweets. Create a YouTube account and link it to your website if you haven’t already. You should also take advantage of such new micro-video channels as SnapChat and Vine.

  5. Go Mobile

    Consider responsive web design since more and more people are using mobile devices to connect to the Internet. Responsive web design allows you to create a website that can be used across all Internet-enabled devices, meaning you will save on web design and content creation costs. The use of mobile apps like Instagram, WhatsApp, Snapchat, and WeChat is also on the rise and you should take advantage of it in 2014.

Internet marketing in 2014 will be more challenging than ever. Work harder, smarter and use more effective marketing strategies, only then you can turn challenges into rewards and bring success to your business.

About the author
Manas Kumar is the CTO, digital marketer and SEO analyst of chicago-seo. He owns the best seo firm and currently working for www.1seoin.com.

15 comments to "5 Tips for Effective Internet Marketing in 2014"

shinerscarwash January 11, 2014 at 3:20 PM    

its seems too be very intersting in 2014. Link farming is very bad for seo.

Priyanka Jain January 11, 2014 at 10:46 PM    

Thanks for sharing this useful tips for SEO trends in 2014, this will really helps us to get good rankings in search engines.

Technology Blog January 11, 2014 at 11:15 PM    

Very good tips, I like point 1 very much to save our site from Google updates. Thanks for the post.

Kostas @ Iris Signals January 13, 2014 at 7:27 PM    

The only thing I haven't used till now is social ads but I am planning to test facebook ads and see how it will work, thanks for sharing...

peter zmijewski January 15, 2014 at 2:23 PM    

Really awesome internet marketing tips, which is very much effective for boosting the website ranks. Thanks for sharing such a more informative blog.
Peter Zmijewski

Bill Nast - Fellow Blogger January 16, 2014 at 5:22 AM    

Great point about content being King. Every single time Google's Matt Cutts makes a video post about SEO, he mentions great content as the way to ensure longevity for your website. Google has been getting smarter and smarter and penalizing sites who made it big through shady link-building. They're not perfect yet, but I think eventually most self-promotion will be almost obsolete leaving content--and others genuinely liking the site as a result--the way to do it.

Arham Sukardi January 16, 2014 at 9:15 AM    

Thanks for sharing this useful post, very interesting for me spesific in last point

Anonymous,  January 16, 2014 at 2:24 PM    

This is a good post. And, being an owner of a blog, I do write such posts, but your post about SEO and a Technical blog, in fact, is a great one. http://www.versatilecontents.com/

Tarun Singh January 18, 2014 at 12:26 AM    

Nice tips for internet marketers :)

Uday Ghulaxe January 18, 2014 at 12:37 PM    

Great post . really well explained. And your writting skills are great I am going to bookmark this site

Khairul Zamri January 19, 2014 at 3:11 PM    

How to delete the un-exist link that eror means already removed for long time

Greenlava January 20, 2014 at 8:03 AM    

@Khairul Zamri
Here's How To Remove Broken Links From Google SERP

Ujjwal January 20, 2014 at 6:07 PM    

Hi Manas,
You have written great informative blog post indeed, I think you missed the big one.
That is email marketing, it's a great way for perfect long time profitable online marketing.

Deepan Dulal January 23, 2014 at 6:52 AM    
This comment has been removed by the author.
Rhys Owen March 12, 2014 at 7:59 PM    

Well defined article. Before you begin your campaign, do as much research as possible. Study your competitors, find out how they are doing, and then try to replicate what is working for them.

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