Thanks to the availability of high-speed broadband connections and the rise of mobile computing devices over the past decade, millions of people are able to access video content from almost anywhere, in a matter of seconds. It’s no wonder why the sites that host these videos have such constant traffic.
Considering that constant traffic, and how it’s more likely to continue to grow than do anything else, your business needs to be tapped into that growth and actively trying to engage social video viewers. Social video can be a great way to give your brand a unique identity and build a following that looks forward to your videos.
Defining an audience to target starts by looking for a certain kind of viewer -- not just in terms of demographics, but what you can provide, versus what they want. Finding the correct medium to host your videos is as important to the creation process as creating the video is.
This infographic by 1800NumberNow.com provides some helpful insight for anyone looking to expand their presence via video.