First and foremost, you can happily and reliably disagree with certain experts who claim SEO is making exit out of our Google lives. You still need SEO today as much as you needed it a few years ago when you endeavor to get more and more traffic driven to your website. To get your website a more firm grounding over which it can pitch its offerings to your readers and customers, you need SEO that can offer some steadfastness.
While there are several ways to market your website – social media being one of the most emerging ones, apart from the forums and blogs of same genre – you still need organic traffic to make it count the most. The flickering social media visits do not allow you to create a stratagem in terms of your ads and other revenue or business channels of the website. It is the consistency with which organic visits come and grow that lets you set clear-eyed targets for the long run. If you have good quality content and it intrigues the visitors coming from Google, there is no reason why your organic traffic should not drop. Of course, you also have to be consistent in terms of the frequency of posts on your website.
And despite what the current buzz is, the companies that have relied on SEO in the past continue to do so, even if Google has in some capacity penalized them for their aggressive SEO practices. What they realize is that to get their business back on track, they need the SEO. What they don't need is naive SEO approach that dictated posting unending number of guest posts and articles on low ranked websites, leading to spam. They realize if the change their SEO strategies and bring some method and subtlety to them, it is going to bring in richer and more reliable results for them.
So, as the competition in SEO refuses to die, you need certain tools that can give you the edge you are looking for. Following are some such tools that can give you the wherewithal to dictate how well SEO works for you:
Bing Webmaster’s Keyword Tool
It is very important to evaluate your performance in terms of the keywords you are trying to target through your website, and Bing Webmaster's Keyword does exactly that. It is unarguably a unique tool that also happens to be highly resourceful as it gives us a great insight into the performance of the relevant keywords and whether or not we should continue banking on them. You can easily find out how many clicks you get from which you can deduce the user behavior and give you an idea on where you should concentrate your strategies on.
SpyderMate can reliably be dubbed as one of the best things to have made its foray into the Search Engine Optimization realm of-late. SpyderMate is a blend of several remarkable features that optimize your website to get easily crawled by the search engine crawlers, and thus rank high in search results. Some of the most noteworthy metrics of this tool that you have to pay close attention to include Domain Authority, Google US Keywords, etc. it astutely evaluates the the unique backlinks to your website and also the total number of shares your website has over the social media platforms like Google Plus, Facebook and Twitter.
MOZ’s Competitive Analysis
If you didn't have your ears and eyes to the ground, you must have already heard of Moz's Competitive Analysis tool. And true to its name, it gives you a great idea of how your competition is performing in terms of the keywords that you mutually target. Keeping an eye on the competition that works on similar patterns and keywords and has the same set of audience, goes a long way in telling you what won't work and what might. It can give you a fairer idea of what keywords you mistakenly take as useful and what are some highly critical keywords that you may have ignored. The Fresh Web Explorer is one such feature that this tool equips you with, and it surely proves to be a priceless asset.
Google’s Webmaster Tools
There is no denying the usefulness of Google's Webmaster tools that give you far fetching insights into the performance of your website in terms of some authentic numbers that can't be argued against. You are able to find out the keywords that are sending the largest chunk of traffic to your website, and you can also assess the ones which are not performing at all. Check the rank of the particular set of keywords and work on them accordingly. They give you an idea of how high your website appears in search results when corresponding keywords are being searched by your audience.
YouTube Keyword Tool
the video streaming giant, YouTube, also puts forth an exceptionally useful keyword tool to let you come up with keywords that pitch your website for maximum SEO advantage. When you upload a video and write a short description around it, YouTube will toss at you few keyword suggestions that would be most relevant and search-effective.
Banking on their originality and the potency of their algorithms, you can leverage these SEO tools to the greatest advantage of your website and let it dominate the search engines.
About the author
Maria Mincey is a blogger who loves everything about digital marketing and new technology initiatives. She currently works as a chief writer of Xicom Technologies Ltd, a Web Development Company and has a quantum experience to share.