Popular bloggers get clicks and shares while your super-creative research stays unnoticed? Maybe you are missing something really important? Well, today we are going to talk about seven most efficient user attractors to make your blog post winning. These powerful tricks based on human psychology will make your blog special!
So here we go!
7 PSYCHOLOGICAL TRICKS THAT CAN REALLY HELP IN ATTRACTING NEW AUDIENCE FOR YOUR BLOG
#1: Surprise or a question in the headline
Surprises and questions in headlines stimulate human brains because they are signals of something new. Unexpected events grab our attention quicker than planned ones. The same is about questions – when we see a question at the beginning of the text, we subconsciously expect something to be revealed. In a word, both questions and surprising things put in headlines promise some unexpected and fresh experience. That is why such headlines do grab readers’ attention better than others.
For instance, let’s take a post from StudentShare’s blog. This blog is designed for college students and its content is focused on students’ needs, lifestyle, and interests. The post we have chosen has the following title: “What Should I Wear to Survive?” Really, what? If I were a student, I would definitely want to get an answer to this question.
#2: A small preview of the main message
Many bloggers do that, and we know that this trick works. This is a technique to actually get your readers prepared for something really amazing to happen right here and right now and they are about to become witnesses. Readers love that feeling when they are up to reveal a secret or learn an amazing tip.
This trick is simple: you give a small hint of what is going to happen, reasons why readers should care, and what will happen if they read it. If you have really amazing piece of content, and you know that it is helpful for the readers – go ahead.
Let’s take a look Brian Dean’s SEO blog. In his post called “201 Powerful SEO Tips (That Actually Work)” he writes:
This is the largest collection of SEO tips on the planet.
The best part?
All of the SEO techniques in this guide are 100% actionable.
Well, you just can’t stop reading his post and walk away, right?
Examples add clarity and authenticity to your content. Examples not only explain concepts but also clarify the central message you are trying to express. Many popular bloggers use examples to make sure that audience understands everything clearly. Besides examples build trust and explain the topic respectively. These three aspects will help you become closer to your audience and interact with them better.
Examples can be different, depending on what kind of post you are writing. You are free to add real-life stories, quotations from other authors, or something that a reader can use immediately, following the guide you give. Here is a post from WebDesignerWall. It is a tutorial on how to create animated background for a website. The best about this post is that it includes all the Java Scripts you need to create a background. So you can try it immediately.
The amazing art of storytelling is something every blogger should master. When you have your style, passion, and knowledge to engage the audience, then you will reach your best. An ability to tell a story in the most appealing way makes readers feel that everything they are reading is happening just in front of their eyes. Have you ever noticed that language and style are everything in a blog posting? You can write a complete nonsense, but artistic style brings life to the most boring and useless stories.
Screenshots attract readers. Why wouldn’t they? Screenshots help readers understand the point. If you visit the most popular blogs and top influential figures, you will see that most of them use screenshots for their posts because this strategy makes articles look more reliable and clear.
Some topics just cannot be explained clearly without screen shots. Look at this blog post at DoreyDesignGroup.com. Let’s admit: it is impossible to explain how to use Google Analytics reports without giving enough screen shots.
#6: Solve readers’ problems
Become a problem solver for your audience. Share not only ideas, but also links, tools, apps, and resources. When you have some tools that help you in content creation, online marketing, and writing – tell everyone about them. Maybe you know a great tool for infographics making or screen shot taking?
In a word, if you have something that solves your problems, share it with your audience. They will love it! What is more, this will make you an authority. People will listen to you and follow your steps.
#7: Relevant articles
People rarely click on the related articles shown at the end of a blog post. Maybe, because they appear randomly, and there is nothing in common between the article they are reading and those that are offered automatically.
It is much more efficient to use related articles in the text of the blog post. This allows you to:
- Give links to your previous content;
- Make an internal blog linking;
- Decrease chances for readers slip;
- Help readers find related articles.
For example, in this blog post at HootSuite.com we can see some links that lead to previous articles located in this resources. It is a good example of internal links used wisely. Remember that search engines love external and internal links and help this content become indexed.
Follow these tricks when creating your articles and you will attract more new users to your blog! If you have any other secret techniques to share – feel free to leave a comment!
About the author
Veronica Hunt is an experienced blogger from Delaware City, DE. She provides her readers with up-to-date info in the spheres of blogging, ed tech and social media. You can find Veronica on Facebook and LinkedIn.