This is a guest post by Peter Cruz.
Guest posting enables you to improve your span of readership as these posts will put you in the forefront of people that share the same interests. This kind of activity in the internet can give your website an increase in traffic, which will then give you more subscribers and readers in general.
Even though the idea of getting more traffic can be very tempting to do right away, you will do well to remember that guest posting means that you are a guest within someone else’s territory. Make sure that the post is beneficial to both the contributor and the host. You should not just think about it as something that you do in order to give you more traffic to your website.
Going for the Correct Blog
There are many blogs out there that have different topics, which is why it isn’t hard to find a blog that has a subject you are interested and familiar with. The tough part is choosing which one of these blogs you would go for guest posting. Most individuals would guest post for blogs in order to increase traffic to their websites that is why searching for a blog that has the same niche is important to get a new audience.
Learn the Voice of the Blog
Once you have found a blog that has a topic suitable for you, you should spend time going over its previous posts in order to get an idea of its voice. There are blogs that deliver their information by being entertaining and conversational while there are those that provide pure facts in a no-nonsense kind of way. Do not just go ahead and assume that your writing style will instantly fit in. It is important to learn about the blog’s tone and its feel in order to get the writing style in which their readership is expecting.
Communicate with the Blog Owner
There are blogs that provide clear-cut instructions about guest posting while there are those that are not as open about this. After you have studied about the blog and get to know about it, it is time to contact the owner and ask if they accept guest posting. It is a good idea to have several topics prepared before you contact them, as this would let the owner know that you are professional in your approach. You should ensure that the topics that you will suggest are relevant to the niche of the blog and has not yet been written on past posts.
Give it Your Best
Guest posting should not be just about attracting a new audience or more traffic to your website or blog. Posts that you wish to write for other people’s blogs should be of excellent quality, so do your best. Research about your topic and proofread the article for errors in order to make it as good as it can be. Send it over to the owner and then accept his changes and suggestions easily. Add links to get maximum exposure and do any edits the owner tells you to do if there are any.
Be Responsible with Links
The links that are found within the blog posts will help direct the readers to other posts which expand or elaborate on the topic that has been discussed. Be responsible with your links even if this may seem like a great method to improve traffic to your posts. Include one or two links which direct to posts that you have in your main blog which will encourage readers to continue reading. Do the same for your host blog which will encourage traffic in a cross section between your blog and theirs. You should still check on the rules that the blog you will be guest posting on has for links, as they can have a limited amount of links allowed for each blog post.
You should show the blog owner that you are dedicated in increasing his traffic as well by promoting the post that you have made for him through social networking websites. Promote the links to Twitter, Facebook and even your personal blog in order to let your friends and readership know about it. This increased traffic that you are giving the owner of the blog you guest posted on shows him that you are not just after a free link back to your website. You are showing your gratitude towards the blog owner and you have a high chance of being invited for more guest posting activities in the future.
After you have had your article published in the host blog, do not just simply leave it as it is. Go back to your guest post regularly in order to check if there are people who have asked questions and respond to the comments that they have made. Apply the knowledge to the conversations that you have had in previous blog posts so that you will get known by the community and be more trusted by the blog’s regular readers. You will be attracting more readers to your own websites the more you become involved in the community.
Following the tips in this article will make your guest posting experience more pleasant. Blog owners will be more interested in accepting your article and even invite you over to write for them again. After all, guest posting is just similar to dealing with people in everyday life, proper etiquette should be followed so that you will have a higher chance of getting what you want.
About the author
Peter Cruz is a writer on technology, business and the Internet at Broadband Expert. During his free time, Peter Cruz offers guest posts on blogs that have these same niches and shares his ideas to their readership.