This is a guest post by Melody Cleo.
Many businesses have discovered the power of Twitter due to its low cost, immediacy and viral nature. However, it's not easy to develop a following. The idea is not the number of people that follow you but how many are relevant. Having over 20,000 follows who do not respond to your Tweets is like playing a guitar to a herd of goats. Here are some things you need to do or avoid to create an engaging audience.