ROI for Social Media is Complicated, or Is It?
People always questions about how to measure the return on investment (ROI) of their social media accounts. The answer is that ROI is a very difficult metric to use for evaluating the success or failure of your social media activity. After all, how do you measure a smile from a happy customer that talked with your company and came back two months later to make a purchase? ROI only comes in handy when looking to understand how different marketing tactics have performed in their cost-effectiveness.
