ROI for Social Media is Complicated, or Is It?

ROI for Social Media is Complicated, or Is It?

People always questions about how to measure the return on investment (ROI) of their social media accounts. The answer is that ROI is a very difficult metric to use for evaluating the success or failure of your social media activity. After all, how do you measure a smile from a happy customer that talked with your company and came back two months later to make a purchase? ROI only comes in handy when looking to understand how different marketing tactics have performed in their cost-effectiveness.

How To Say "No" Via Email? Tips To Reject, But Not Offend

How To Say "No" Via Email? Tips To Reject, But Not Offend
It could be a psychologically exhausting task to say "no" via email. The reason for exhau... see more »

How To Develop A Twitter Marketing Strategy

How To Develop A Twitter Marketing Strategy
The good news regarding Twitter is that although it went public in 2013, it didn’t jump the shark a... see more »

How to Create the Best Content by Spying On Your Competitors

How to Create the Best Content by Spying On Your Competitors
In this highly competitive internet driven atmosphere, the word “steal” plays an important role in p... see more »

5 Lessons Blogging Will Teach You

5 Lessons Blogging Will Teach You
When I was a kid – as I still am today, only taller – my parents would sit me down and tell me thin... see more »

Sure Fire Tips To Make Your Blog Post SEO Friendly

Sure Fire Tips To Make Your Blog Post SEO Friendly
Search engine optimization has lot of significance in today’s blogging world. After all, no one can... see more »

Five Ways To Improve YouTube SEO

Five Ways To Improve YouTube SEO
With over one billion users visiting YouTube each month, it is safe to say that it is the world’s l... see more »

4 Simple Ways To Automate Your Blogging (Without Becoming A Spammer)

4 Simple Ways To Automate Your Blogging (Without Becoming A Spammer)
Over the last few years it seems as if "automation" has got itself a rather bad name. Too... see more »

Changing Content Strategies Along With the Changes in SEO

Contents are central to SEO, but thanks to Google and specifically, Hummingbird, the recent changes are shaking the core and dynamics of SE... see more »
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