10 Reasons why readers don’t visit your blog again

This is a guest post by Sonia Jackson.

This article is a great little tool to use, to judge whether your blog is scaring readers away. Each numbered item contains a number of criticisms that a person reading your blog may make.

Read each paragraph and pay attention to each comment made in each sentence, and ask yourself, “Could someone make this comment about my blog?” Some paragraphs may only have one comment/sentence that you think applies to your blog, where other paragraphs may be stuffed with criticisms that may apply to your blog.

blog readers not coming back

1. Not different enough

Your blog looks like everybody else’s, which is further damaged by the fact that you do not post interesting blogs on topics that are not frequently covered.

  • There is nothing new, interesting or original about your blog.
  • The graphics and layout is dull, predictable and boring.

2. Hard to read

You make your blog too hard to read with small text or fonts that are harder to read.

  • Your blog may look nice with an italic twist or a handwritten look, but it is difficult to read, especially if the reader is tired.
  • The color of your blogs background makes it harder to read because there is not enough contrast between the two.
  • The way you layout your text makes it harder to follow.
  • It is too modular and it is hard to see which paragraph follows which.
  • Your background colors are too distracting.

3. Your blog takes a lifetime to load

  • Images and stuff are nice but people are clicking on you to read something and they have to wait ten minutes for it to load.
  • Your JavaScript’s run too slow, and sometimes they crash or bring up pop up that says they are unstable.
  • There is a stupid flash intro, which is annoying, even though you are allowed to skip it.
  • The HTML tables are making it take even longer to load, which is boring, and your content is fast becoming NOT worth the wait.

4. Insubstantial content

There are widgets everywhere, so clearly your content is not good enough to stand-alone.

  • There is a widget for every social media on earth, and a share section, and one to translate, etc. In short there are too many widgets.
  • The sheer amount of widgets on the screen is silly, and pointless, and is casting some real doubt over the legitimacy of the text and the character that created it. Clearly the person who created the blog has no idea what he or she is doing.

5. It is off putting

The text is too confrontational and people feel like they should not even bother engaging with the text.

  • It is too opinionated without giving any factors as to why the blogger believed what they believe.
  • The blog is stating opinion as fact without proper proof.

6. Lacks approachability

Your blog sounds like it is written by government official or a police officer, so why bother commenting.

  • Clearly the person who wrote the blog is a master of whatever they are writing about and the commenter will just be shot down.
  • There is no room for other opinions and so why bother commenting, or even bothering to engage with the text.
  • Your blog has no opinions in it whatsoever.
  • It reads more like a collection of information or a technical data sheet than it does a blog.
  • The blog feels like it was written by a computer and not by a person who has feeling, insight or any motivation for writing the text.

7. Not original

The text on the blog has clearly been spun from another article.

  • Many of the word choices are not ideal for the blog and its topic.
  • Many of the sentences do not flow correctly or have incorrect grammar.
  • The writing seems stale and its context and syntax jumps from paragraph to paragraph.
  • It is too much of a mixture of casual writing and professional writing.
  • It jumps from first, second and third person perspective throughout the text.

8. Lacks consistency

There is no consistency in the blogs posted from one week to the next. For example, one week the blogger is pro-democrat, but then the next week the blog is hailing Republican values.

  • The blogs show no sign of consistency in their topics -one week the topic is on flower arranging; the week after it is pro-choice.
  • The person perspectives are not consistent from post to post. One is in the third person when dealing with one topic, and in first person when dealing with another.

9. The blog is too controversial

  • People do not want to log on every week to be angered, insulted or upset.

10. Lacks style

It feels as if there is more than one writer doing the blog.

  • The quality of the writing changes from post to post, and the vocabulary use frequently changes from week to week (not to mention style).

To be a "readable" blogger isn't so easy as you might think. You should spend lot of time and energy to improve your writing and designing skills. Furthermore, don’t forget to listen to your readers' voices because they are your main force in blogging world.

About the author
Sonia Jackson represents the web-site www.custom-essay-writing.org. We’ll help you to solve all problems with writing different essays and research papers in a short time; we’ll answer all your questions and give you useful advices.

24 comments to "10 Reasons why readers don’t visit your blog again"

Skrol October 22, 2012 at 2:08 PM    

right, this is why blogger should be update their insight by joined conversation about their niche in online forum or social media like twitter.

Niv October 22, 2012 at 7:29 PM    

Very Well written..its time I look back seriously into my blog. Thanks for a such a nice article!

Richard Peets October 22, 2012 at 8:18 PM    

Another one to think about is how mobile friendly your blog is. An ever increasing number of people are using mobile devices to access the internet so having a mobile unfriendly site will cause those visitors to leave never to return.

Danial Abdul Rahim October 22, 2012 at 8:24 PM    

WOW!!! That is. What is the reader want is, list style post. I really loved it.

Thanks for make this post look so cool
Best, Danialde4.blogspot.com ^_^

KakaruKoireng October 22, 2012 at 10:40 PM    

This is really nice post. It's very helpful. Thanks for sharing ..I didn't knew this much before.

izwanyusof October 24, 2012 at 3:15 PM    

we've to think out of the box to be different.
but normally we love to duplicate others.

Unknown October 24, 2012 at 5:49 PM    

Congratulations, your site is really great start and you better success

Web Copywriting Services October 25, 2012 at 2:52 PM    

Great post. Usually many people will post what steps should be taken to improve the blogs and very rarely people posts, what steps should be avoided. Both are very helpful and essential for achieving success.

alice YGK November 2, 2012 at 12:52 PM    

Thanks for the tutorial, I just fix my blog ... this is very useful information for me and I am still learning / newbie :D

german english translator November 6, 2012 at 5:18 PM    

This reasons are worth to read to understand why readers don’t visit your blog again..This reasons are sufficient..After reading this I came to know about it..Now in future i will be careful for this and keep this reasons in my mind..

Damp November 7, 2012 at 7:15 PM    

Infographics look good on blogs.

Danny November 15, 2012 at 10:50 AM    

This is a nice topic for discussion, Sonia...

I think my own site theme and set up changes have gone in and out, of what would be considered easy to approach with great navigation....and not too hard on the eye...

Also, read that people do not like being preached to...and that when writing website(blog) posts, not to use big words, and to imagine you are writing with a "14 year old' audience in mind....the K.I.S.S, approach...

Eve@SEO For ecommerce November 16, 2012 at 5:58 PM    

I have seen some visitors avoiding my very first blog. Soon after I got to know why they avoiding to visit my blog. I never consider on above tips and also I made that blog as how I thought. So here I would like to say here all the once who maintaining blogs please consider on these tips for better result.

Wills@ HGV Courses November 20, 2012 at 1:59 PM    

I agree with Richard Peets. Most of the blog users used to access through the mobile devices. Because, it is easy and trendy. So be watchful when selecting the themes and postings.

Management Consultancy Firms London November 26, 2012 at 4:10 PM    

I appreciate your work because you have shared very useful information and I think you have used these tips to have a good blog.

Spa Product Development November 28, 2012 at 2:30 PM    

That’s true. I agree with your tips and it is very useful for bloggers. Nice explanation.

Health Benefits of garlic December 5, 2012 at 4:46 PM    

I am victim of most of the things you pointed out here. Hope to apply it to my blog and see how it will help. Thanks for the info

Hariharakumar December 6, 2012 at 1:24 AM    

one more point bad blog template design

Steve January 6, 2013 at 1:04 PM    

Template design is huge considering most bloggers opt for freebie templates that don't have the bells and whistles of premium or paid templates. Bad design = no visitors

shafikk January 10, 2013 at 2:38 PM    

Thanks sonia..I do have some problems with my blog that you stated above..hope i can make it right ...Thanks for the help

Lily @ Shaggy Rugs February 27, 2013 at 3:39 PM    

Pretty interesting paragraph about the social media stuff which is one of the most important task when talking about a topic like this.

Unknown April 6, 2013 at 11:57 PM    

This article has helped a lot,cause all these reasons are just basic steps most bloggers might not think about,most of the time its the little things that bring people down.I just started my own blog not to long ago @ skyflux.blogspot.com and I've been coming up since then but this article has opened my mind....THANKS 2 THE Author.

Renewable energy jobs April 11, 2013 at 9:06 PM    

Really important points here, I guess now I know why! looking forwards for the solutions post.

Tinhocpro August 13, 2014 at 5:37 PM    

Thanks for this post's creator. It is very nice. So many things are important when we want to create blog, writing and get more visitor. Keep visitor spend time on site is very difficult. If we improve content, languages and always bring new useful things maybe keep up traffic.

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