5 Local SEO Link building Techniques for 2014

This is a guest post by Debarpan Mukherjee.

Local SEO (Search Engine Optimization) works to inform people in your local area of your existence. This is good if you have a local business that may gain a better footfall as a result of online advertising. Local SEO getting more and more popular day by day. Most of the small business are focusing on local people to dominate the market. This makes it so that when people search for a certain business in your area, then you are going to rank higher than the national businesses. It is also good for mobile Internet as people tend to use GPS apps to find local businesses, and many of them mine the Google search engine for results.

  1. Get yourself on Google locations and maps

    The Google locations function and the Google maps function are part of the same thing. When you sign up for Google locations you are automatically put on the grid for Google maps. The locations function takes a little longer than you may expect. This is because you first have to sign up to it. Next you have to validate your ownership and the existence of the business. 

    This involves some form of manual process whereby you may need to wait for the Google admin staff to read what you post and then verify your position on the locations index and the map. Still, this doesn’t take much effort and you have to remember that a lot of apps use Google maps and the data held within, so this is well worth your time.

  2. Optimize a few of your pages on your website

    It is quite easy as all you have to do is add in your address. Put it on your About Us page for sure, and on your Contact Us page too as Google will be expecting it on there.

    There are some people who have their address on a footer at the very bottom of their site homepage. This is not a bad idea at all as it helps Google to see that you are based in that area. This is handy if you wish to rank on the search engine results for more than just your Google locations feature. Still, if you are going to restrict your address to just one area, then the Contact Us page is perhaps the best one as Google pays more attention in this page.

  3. Have your website listed on directories

    Stop reading other articles that tell you to get listed on local directories--it does not matter. You can be listed on a directory on Mars, just so long as your entry mentioned the place your business is based. Many trade and consumer directories ask for your address anyway, so just to be sure you get it right and your local SEO will improve.

    There are sometimes directories that link to you because they are listing certain businesses that they have found useful. With this in mind you could spend money hiring people to write directory articles of this nature, but always be sure that within the anchor text of some of your directory listings is your location as well as your business name or website name. It will definitely help to reassure Google of your location and will rank you up for searches when people look for your type of business in your area. In which case it is also helpful if you enter your anchor text with a keyword or two describing your company's nature of business, along with a keyword about your location.

  4. Get links from local websites

    The ones near you may help you rank up, specially if there are quite a few backlinks coming from your local area. Google looks at your website and your keyword profile and starts to notice that a lot of people are linking to you from a particular area. This indicates to Google that your website and your business is relevant to a local area and Google will start to believe you on your Contact Us page when you state where your business is based.

  5. Mention your location on social media profiles

    When you build your social media profiles such as your Facebook business page and your LinkedIn profile, you should also mention your area and your address. When you link to your website and when you add your website into your profile bio then Google connects the dots. They see that you are from that location and so rank you up on the search engine results when people look for your type of business in your area.

    This will also going to help if you create a few posts about your business on social media and add in your location details for a few of them too. This again helps Google to see where your business is based and that you are working on your online reputation within that area.

Hope all these above mention 5 techniques will help you to dominate your business on local market. But remember customer satisfaction is more important than all of these. If your local customers are happy then you will definitely going to dominate your market.

About the author
Debarpan Mukherjee is a young blogger, entrepreneur, engineering student from Kolkata, India. He is addicted to technology and blogs on TechTrickHome.

22 comments to "5 Local SEO Link building Techniques for 2014"

ohcikgu March 5, 2014 at 1:19 AM    

kena belajar lagi gigih lagi nih..

Indian March 5, 2014 at 8:30 PM    

The location mapping and being reconfirmed by Google in social media sites is an innovative thought process and may be what author has suggested hold good as Google is a smart search engine. Thanks for a new line of thought which we had never thought.

health daily blogs March 5, 2014 at 8:58 PM    

Nice but I think it is more on those business sites, and establishments, anyway some of them can be applied to blogs too.

Blog Gaul Nyor March 5, 2014 at 11:35 PM    

Thanks.. sesuatu yang baik untuk dicuba.

Best USB Recovery software March 6, 2014 at 7:04 AM    

That's great advices for seo link building and also you forget link wheel by creating a new blogs in another web 2 sites

angrybirdsportal.net March 6, 2014 at 11:51 PM    

Nice sharing.

Internet Murah March 7, 2014 at 3:37 PM    

Nice entry i need more tips for SEO Link building Techniques, this article is very usefull for newbie like me.

Geepawps March 8, 2014 at 6:04 PM    

I have never thought of making use of Google locations and maps to get backlinks.
Thanks for sharing this information.

SEO resources March 11, 2014 at 6:36 PM    

Thanks for sharing this link building methods. I have a good resource of directories in my blog. If anyone needs this, please visit.

Unknown March 11, 2014 at 8:20 PM    

Nice Thread. I think the term link-building really doesn’t exist anymore; it’s all about link-earning. I clearly and always remember Matt Cuts once said the objective is not to make your links appear natural; the objective is that your links are natural.

Unknown March 13, 2014 at 8:31 PM    

Link building helps to get more visibility of your blog in search result. And it also helps in getting indexed in search result easily.Thanks for sharing this local seo link building techniques.

Healty Lifestyle March 17, 2014 at 1:17 PM    

Thanks for the tips, very useful, very hard to do for beginner like myself

Craig March 20, 2014 at 5:18 PM    

An important tip is to make sure your NAP (Name, Address, Phone number) is consistent across all directory listings so you do not confuse Google.

lifestyle March 26, 2014 at 3:30 AM    

This is a wonderful article to target the locality around our business.Such innovative thoughts.

Unknown March 28, 2014 at 5:50 PM    

Thanks for the wonderful tips. I have my own SEO strategy but this technique might be added also in order to be more effective in my campaign.

Edward April 1, 2014 at 3:50 AM    

I have been educating clients on this practice for a few years now. Its nice to see that you give this info freely.

Sneha April 4, 2014 at 12:45 PM    

Great Tips i like your #4 tip i think it will be very useful if we get links from local website. thanks for sharing. great article

Adam Methew April 4, 2014 at 1:56 PM    

Great post. Social media point are really important now. Because its the best way to increase leads and traffic for your website.

Mohd Adib April 5, 2014 at 7:37 PM    

great article about tips seo. :)

Anonymous,  April 14, 2014 at 8:58 PM    

Good post!

Kuskusan April 23, 2014 at 9:13 AM    

my blog is new. i buy domain 1 week ago. Can i bulding a backlink now or wait for 1 or 2 month? thank

Shaikh Zafar April 24, 2014 at 3:07 PM    

Very very nice article.

We spend a lot of time thinking about links and backlinks in the exact same way. A lot of our effort is also on automating the checking process, storing the information in a database, and tracking the changes over time.

Keep up the good work!

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