How To Get Backlinks From Authoritative Websites?

This is a guest post by Mauricio Prinzlau.

If you are having a blog or a website and already started seeing some visitors you'll most likely get excited by all the great opportunities that arise: suddenly people give you feedback via blog comments acknowledging (finally) the hours you've put into developing your individual articles. But after a while you'll ask yourself if that's it or if there is still more potential to rank higher for some of the more competitive terms you might be targeting with your blog.

How can you achieve that? Of course, with strong backlinks because Google likes strong backlinks from authoritative domains with a PR of 8 and above. Certainly, PR is not as important as it used to be and you should take that with a grain of salt. Yet the PR will give your a general idea how well your back link will improve your ranking.

What does authoritative mean?

When I say authoritative I mean websites that have been in the business at least for a couple of years. So domain age is an important measure to gauge if a website has certain rank. If you're active in your niche you certainly know which sites have this kind of authority. But those website don't have to be in your niche, general interest portals can provide high back link value, too. So your first step is to find out which websites or blogs carry the most authority in your industry. You should have your set of most important keywords ready and Google them accordingly. Then you may want to organize those results in an Excel spreadsheet.

Using the MozBar and SEO Quake

MozBar backlinks check

For a quick overview I highly recommend using the MozBar which provides you with a SERP overlay with the page authority (PA) and domain authority (DA). You can use the browser extensions for free. Yet, if you'd like to take it up a notch you and do further analysis in Excel you need to pay for a subscription to their services. If you'd like to know the page rank as well, you might also want to use the free SEO Quake extension. It allows you to sort results based on a couple of factors and export the results as a CSV. If you're using both at the same time it might get a little crowded, though.

SEO Quake backlink and PR check

Using Scrapebox for advanced scraping

If you really want to dig deep and find some great authoritative domains you may want to have a look at Scrapebox. Yes, I know, many people think of Scrapebox as a spam tool and certainly it is used that way but you can do great white hat things with it as well, especially if you need to comb through a lot of keywords. After scraping a list of URLs you can use the PR checker and mass analyze page rank for your URL list. Export that list into an Excel chart and do further analysis with it.


My Tips for getting great back links

First of, you need to remember it's not a race, it's a marathon. So, you need to be patient while waiting or actively pursuing the perfect link from an authority site in your niche. Back in the day it was very easy to get a do-follow Wikipedia backlink and your ranking would start jumping up. But it got abused by spammers so Wikipedia did the right thing: they unfollowed every link out to other websites. Wikipedia links still can be very useful because they might bring you traffic. Many people who are writing articles for the web start their research with Wikipedia and if your link happens to be in the resource list you might get the link you're after. Of course, your links will only stick if they are relevant and of high quality. But there are other great tips to get links from authority sites:

  • Relationship building

    This is one of the best, yet the most time consuming part of the backlinking process. You need to be aware of what's happening in your industry and follow the people who really matter: who has a large following on Facebook or Twitter? Who's an authority on Google+? Think about how you can help these persons without asking anything in return. It will be the best ROI for your link building efforts.

  • Produce high quality content

    You need to get your best content out there. Great content gets links over time. Create massive content pieces that cover a topic in-depth. Add videos and how to's to it to improve it even more. Of course, those pieces are expensive and cost a lot of time but they will help you become an authority and build trust and credibility.

  • Linkbaits

    Linkbaits are a great way to get a good deal of links. One of the easiest ways to create a linkbait is creating a top list of bloggers in your industry. Bloggers like to get noticed so possibly they pay you back with a link to your site. Also, it can help you build a relationship with top influencers.

  • Interviews

    Those above mentioned linkbaits might help you land an interview with industry experts or top bloggers. If you can do a video or Skype interview and provide a transcript that will be most helpful and provide good SEO value as well. It might not be easy because top bloggers can be very busy but use your list of authoritative sites that you created before to scale your outreach.

  • Hustle

    Hustling is very important to get "the" link. Ask for links to your best content and if its good enough people will like it and link to it. So make sure your content is extremely useful and scratches a common itch.

  • Sponsorships

    If you have some budget you might want to consider sponsorship opportunities. If you can you might want to consider doing this in the educational field. That might lead to juicy .edu back links. Of course, you could just sponsor a prize or something less sophisticated. Use a Google advanced query like: "your keyword" inurl:sponsors

  • Buying backlinks

    Buying backlinks is a dangerous habit as it infringes Google policy and might result in a permanent de-indexation of your website. Of course, that's devastating so I highly discourage you from buying links for your "money site" or main business. You can experiment with buying links on satellite domains and see their effect. However, buying backlinks can never be a safe strategy as Google is getting better and better identifying and devaluing such backlinks.

  • Guest posting

    You're reading a guest post right now. Of course, this is an effective strategy in getting a link back to your site and build your authority. If you choose to guest post on a blog or website with a loyal following such as bloggersentral you can be sure it will have a positive effect on your brand or blog. It can be time consuming but it is certainly well worth the effort.

Beware: you need a diverse link profile

Google likes a diverse back link profile because this is how websites naturally acquire backlinks: gradually and over a period of time from a variety of sources. So our goal as SEO, web masters and blog writers is to mimic this kind of natural link growth. So you need backlinks from highly authoritative domains and domains with a PR0 or 1 alike.

Just be sure your link profile looks natural that's why you shouldn't only build backlinks that have your keyword as anchor text. Instead mix things up by following a natural pattern. Highly authoritative website will most likely link this way, too. Don't force them to use exact anchor text. Instead be happy to have acquired one of the best links possible for your site.

If you take your time and see your rankings as a marathon you'll have great success and climb the SERPs.

About the author
Mauricio Prinzlau is content manager at (more info here). They help people finding the best online backup service for their needs.

92 comments to "How To Get Backlinks From Authoritative Websites?"

Kattey Spares June 19, 2013 at 7:11 PM    

Thanks for the great trick for getting the good backlink...keep the good works going..:-)

Samuel Jeffery June 19, 2013 at 7:41 PM    

This is a highly useful article on how to build backlinks to your site. As a travel blogger I track the top travel blogs according to their alexa score and MOZ domain authority.

Unknown June 19, 2013 at 7:53 PM    

Great that you guys enjoy it. If you have any questions feel free to ask.

Anonymous,  June 20, 2013 at 3:44 AM    

Very informative. Guest posting is the best among all, because it's expose you to a larger audience. Thanks for sharing.

Blogger Tips And Tricks

Roma Birla June 20, 2013 at 5:56 PM    

I simply want to mention I am just all new to blogs and truly enjoyed your web-site. Probably I’m going to bookmark your website . You absolutely have superb articles and reviews. Bless you for sharing with us your blog site.

Unknown June 20, 2013 at 7:12 PM    

Nice dude

Jaspreet Singh June 21, 2013 at 2:04 AM    

Best Idea of Creating a backlink is by commenting and guest posting. Before posting the comment you should read the post first. that how you will write and genuine comment and get backlink. Nice Article Bro :)

Frank Cern June 21, 2013 at 5:26 AM    

Great content and guest posting are two of the major steps in developing a website in my view.

Unknown June 21, 2013 at 9:10 AM    

Thanks for the amazing post. I never tried moz. looks very helpful. Backlink building is really a hard job. Bloggersentral is really a place to come back and get new best tips. thanks

David June 21, 2013 at 5:04 PM    

This is probably the best piece that I have read about the types of strategy one can employ to obtain backlinks. I will keep coming here to look for more thoughts on the best practice.

Jemma Taylor June 21, 2013 at 5:37 PM    

Thanks for this. I actually heard about Guest Posting sometime ago but never really did anything about it. But with your post you've just made it clear why I should go get my account right away!!

esra June 22, 2013 at 2:12 AM    

really informative and helpful review.thanks

Umesh June 22, 2013 at 2:03 PM    

Don't try to get 100 of links over night, it will look spammy to Google, don't opt for paid links that is against Google's guideline. Try to comment on 5 different blogs regualrly and try to get 1 dofollow link every 3rd day. Nofollow and dofollow mixup matters a lot. Try to get links from quality sites though it is really rough.

bluzog June 22, 2013 at 8:07 PM    

Great Tips !

I like what you explained here about scrapebox !

Badmus Shamsudeen June 23, 2013 at 4:14 AM    

Really helpful and i will like to add to the author points which will be about keywords.

For instance If you have a blog about sports you should try and optimize your keywords to something like:- live scores,live match,fixtures and so on.

You dont have to just focus on sports as keywords in building backlinks but always try to mix it up with related keywords.

I dont know if the author of this blog will think im spamming if i refer you guys to a post about why backlinks is affecting your site because i thought it might be of help.

You guys can check Why Backlinks Is Affecting You.

narda June 23, 2013 at 6:32 PM    

I really don't know about anything when it comes to backlinks. I also don't know how these things works, but I guess it is pretty important though. Thanks a lot for posting this post now I know somehow getting reliable backlinks will also an important task for spreading or exposing your websites or pages.

Tech Shur June 23, 2013 at 9:49 PM    

This article will really help me to build backlinks from authoritative websites. You added a great method to find authoritative websites in any niche and build backlinks there.
Thanks for the post.

wizard gurus June 23, 2013 at 11:33 PM    

Hmmmmmmmmmm Lovely Tips, hav been follow your Tips since last Month which have been helping me alot. But still need some ideal @ . .......on how to build successful blog like your

BMD-Media June 24, 2013 at 8:00 PM    

Nice and really very very useful post shared here. Thanks for sharing this.

enunce June 25, 2013 at 2:15 AM    

You’re right - links will only stay if the content is of high quality worthy of being associated with authoritative sites. This is a great article! Thanks for sharing your insight.

fransloverz June 25, 2013 at 10:30 AM    

information that you convey very useful for me, and I will come here as often as possible to, thank you

Spy Systems June 26, 2013 at 10:26 AM    

Getting backlinks from authoritative sites will surely help your own blogs. I have tried to do guest posting and blog commenting. When it comes to blog commenting it is very important to leave sensible comments so that there's a better chance that the comment will be approved. This post is definitely useful!

Shruti June 26, 2013 at 6:06 PM    

Nice information regarding Backlinks. Thanks it helps a lot June 27, 2013 at 2:34 PM    

Wikipedia backlink is very effective and helpful because it is the most authentic and power site therefore every webmaster should try to get backlink from Wikipedia but i have concerns on "buying backlinks" point. It is quite sure that Google always dislike paid backlinks and you are motivation us to buy backlinks from authority sites, I don't think it will be helpful for our website however it can hurt our website ranking and reputation if Google track it that we are getting paid backlinks.

manjunath June 27, 2013 at 6:54 PM    

Nice to see this kind of article. thanks

Baturay Kaya June 28, 2013 at 12:03 AM    

Thank you for this great post! I was thinking about Backlink buying but now I gave it up thanks to you :)

Plaban June 29, 2013 at 1:51 AM    

Thanks for sharing the tips. Google Page rank update is near, it's time to make some quality back links.

Nicko the TubeBlogger June 29, 2013 at 1:42 PM    

Great tips. I like to subscribe to good blogs I have relationship with in a RSS reader. Using feedly now. Then get their latest posts.

Echelles June 29, 2013 at 11:22 PM    

Thanks for the article, personally I try to comment on 5 different blogs regularly and try to get also nofollow links.

Ashutosh June 30, 2013 at 12:41 AM    

Hi Mauricio,

I liked the way you represented the value of variety while building backlinks. It is not only the high valued link that matters but even the links with no follow have their own intrinsic value. Every backlink brings something to our blog, at least genuine visitors. Thanks for sharing your deep insights about the natural backlink building.

Ashutosh Kasera

ReaderBlogger June 30, 2013 at 2:30 AM    

This surely help a lot in link building. Blog commenting is the best way to get link back to you site. It is loved by Google, but it will take time to build it. Never buy link from backlink builder, that just might harm your site. Just my opinion

EndoftheUSA June 30, 2013 at 6:11 PM    

I was wondering after reading this how much traffic one gets from commenting on blogs. I just couldn't imagine it being all that high, but I am still quite new to all this. Thank you for all the information.

Anonymous,  July 1, 2013 at 1:14 AM    

I really appreciate this article. I have been battling the SEO game for a very long time. I finally quit building links and I left it for professionals. I use for all of my seo needs.

Ace Maxs July 1, 2013 at 10:28 PM    

can commenting in blogspot blog become backlink?

joshent July 6, 2013 at 7:25 PM    

Great blog! I like how you stressed out on the details about authoritative websites. I'd like to try this one too. But as of now Colibri ( is still great for me :).

Greenlava July 7, 2013 at 4:01 PM    

@Ace Maxs
Yes, but it's a nofollow backlink.

TopSecretProduct.Com July 9, 2013 at 9:56 AM    

Thanks for the article, how to build backlinks to your site.information that you convey very useful for me

AngusKong July 10, 2013 at 1:11 AM    

Booked this article for future use. Plan to buy scrapebox because of this!

andre July 10, 2013 at 1:54 PM    

Indeed guest posting is important in backlinking, but also you need to read the post so that you will have a permit to have a post on those sites because many sites filter the comments from their post.

Eric Irwin July 12, 2013 at 8:54 AM    

This is a very informative article. Thanks for the insights!!

Rineesh July 12, 2013 at 3:12 PM    

It’s not my first time to go to see this website, i am visiting this site dailly and obtain good information from here every day.

Gajendran July 12, 2013 at 3:33 PM    

Highly Impressive points and useful thank you for sharing

PanonTherm July 12, 2013 at 9:27 PM    

Thanks for the great trick for getting the good backlink!

Ghulam - Blitarian4rt July 13, 2013 at 11:45 PM    

is this same as one way backlink ??

Rana Irfam July 22, 2013 at 2:23 AM    

Great Article Dear. in this post you describe every thing briefly. thanks for sharing.

Rahul July 23, 2013 at 7:13 PM    

NICE article. commenting, using high pr forums and linkbaits are my primary methods of link building.

Anonymous,  July 29, 2013 at 2:55 AM    

Great article and there are more ways to get backlinks from authority sites such as building a blog network when buying expired domains that have high domain age and PR. It's a slow process and requires some thought when making sure each site is on a different IP address and same owner for each sites can't be traced (no footprint).

Anonymous,  July 31, 2013 at 9:59 AM    

Please dude can u give me list of website that are among the oldest website

Banyu August 3, 2013 at 11:55 AM    

I am trying to find a blog commenting software, and finally I came to this article. This information is what I need. Information from other comments are also useful for me. Thanks

Sam John August 5, 2013 at 3:05 PM    

Realy useful tips to develop my website ranking, i don't have authoritative backlinks to my website, here after i going to search for the links..

Jerry chi August 9, 2013 at 5:11 AM    

I really love guest posting. I love to share my experience.
Thanks alot for the information, your blog has been helping me.

Wikipedia is one of the authority website and getting links from Wikipedia will increase your domain authority also. Just get one link from Wikipedia and you are done. But its tough to get one.

Irfan August 11, 2013 at 5:23 PM    

Thumbs Up for the tips... great work, keep it up...

racer stopwatch August 13, 2013 at 4:02 AM    

This website is so good. It has such exacdt and correct information. Realy rocking. Will be suring share on facebook with collegues and friends.

Narendra modi August 13, 2013 at 1:21 PM    

The post was really great and have installed the toolbar after reading the post. Launched a new site and was good learning experiance.

Ücretsiz İlan Ver August 17, 2013 at 11:59 PM    

Great article and tips. Thank you.

Nathanael August 22, 2013 at 10:32 AM    

Thanks very much for the tips!

Anonymous,  August 23, 2013 at 5:04 PM    

Nice Post

Dheeraj Jain August 25, 2013 at 7:53 PM    

Thanks a lot for great tricks and ideas. Keep updating our knowledge :)

User manuals August 27, 2013 at 4:09 PM    

Hello, who wants to exchange backlink to your blog?

Terbaik di Indonesia August 29, 2013 at 6:51 PM    

Great trick.. Thnks..

J.Sammy September 5, 2013 at 10:32 AM    

I would not recommend using SEO Quake. It gives Google to many requests at once. It will start by giving you a captcha to fill out then you will be banned from searching. How do I know this? I was banned after using it for one night. -JSammy BlogBuzz.Biz

Anonymous,  September 6, 2013 at 3:47 AM    

Loved these ideas!

Unknown September 6, 2013 at 4:52 PM    

Hello ,I think blog commenting is the best way to do that and i use for finding relevant blogs

svetmedicine September 6, 2013 at 5:38 PM    

very interesting but does it really help?

Tendai Chakuzira September 9, 2013 at 7:17 AM    


Great information right here! I just launched my website and was wondering how to go about this, and this was very helpful, especially guest posting. Thanks a lot !!

Tina September 14, 2013 at 12:23 AM    

Thank you, this really provides very useful information.

unlock pantech September 18, 2013 at 1:42 PM    

Great article and there are more ways to get backlinks from authority sites such as building a blog network when buying expired domains that have high domain age and PR. It's a slow process and requires some thought when making sure each site is on a different IP address and same owner for each sites can't be traced (no footprint)

Software Guy September 24, 2013 at 10:39 AM    

I'm just getting into the backlinking side of web development so this really helped put things into perspective. I don't wanna make bad spammy links.

challenge coins September 26, 2013 at 12:52 PM    

Thanks for this post. It really helped me a to get idea on how to get backlinks.

Anthony October 3, 2013 at 6:47 PM    

very good article, thanks!

Money October 7, 2013 at 10:13 AM    

Nice tips Great Idea!

Yvonne Whelan October 9, 2013 at 11:49 PM    

Hi and thanks for the tips, the big take away for me is that it is a marathon not a race. So I guess I have to hang on in there and the trust and the links will follow.

Neha Dobriyal October 20, 2013 at 11:13 AM    

Ahhhh!!!! :D You had done a vry good job, thanx 4 the trick :) I'm newbie in this field , developing my newly created blog hope this list will boost up my blog :) sry 4 my English (English is not my first language) :) thanx a lot :)

Elevator Shoes October 25, 2013 at 1:51 PM    

interesting article Google to many requests at once. It will start by giving you a captcha to fill out then you will be banned from searching.

Unknown October 27, 2013 at 4:32 PM    

So if i type I could get a back link?

Wilford James October 28, 2013 at 9:00 AM    

Very useful information on the most difficult aspect of blogging; getting back links. I will be using some of these recommendation right away.

Unknown October 29, 2013 at 1:44 PM    

Thanks for this post. It really helped me a to get idea on how to get backlinks.

Miquel Àngel Aloy Vich October 31, 2013 at 1:50 AM    

Nice post really, i follow your tips

Adriano Meirinho November 9, 2013 at 10:22 AM    

Nice article Mauricio. Your tips were really awesome. Thanks a lot!

sarah November 25, 2013 at 8:21 PM    

thanks for sharing

David December 14, 2013 at 12:47 PM    

Thanks Mauricio for the tips. I had never heard of scrapebox until I saw this post. Cant wait to try some of the tips you recommend!

Anchit Shethia December 14, 2013 at 7:41 PM    

You know why Content is king? Let me tell my method of getting good backlinks.
Give your best while writing articles. Make your article totally worth the backlink it needs.
Once you are done, promote it well without spamming.
You are surely coming into limelight if you write awesome content.
People will want to interview you. And obviously, people will link your website within that interview. this way you will get exposure as well as back link.

I hope that helps.

Hassan December 18, 2013 at 4:48 AM    

Thank you for this useful information

Compare Ecommerce Software December 19, 2013 at 10:02 AM    

This is great information for link building. First and foremost is to develop a backlinking strategy as outlined in your points.

HowHut December 20, 2013 at 3:48 PM    

Information you provided is very helpful to get high quality links. Thanks

akshaynimbalkar December 21, 2013 at 6:46 PM    

thank you
for this great information

Sports Supplements December 27, 2013 at 11:24 PM    

Thanks for sharing this great information for SEO.

Nelson Miguel December 29, 2013 at 10:38 PM    

Well it's to bad i only found out about dofollow websites after this year's December Google Pagerank update, i could have had a bigger rank by know but i guess i can wait. Thank you for sharing.

Anonymous,  December 30, 2013 at 11:26 PM    

got some backlinks, thanks for sharing the sites.

ashfaq January 4, 2014 at 10:49 PM    

nice post.

Nice article. I have already installed SEO Quack but now i will surely use. Thanks for sharing such nice article.