Why Bloggers Need to Belong to an Online Community

This is a guest post by Chad Goulde.

Some bloggers confuse online community with online audience. However, they’re not one-in-the-same. An audience is not social, interactive or two-way. It simply sits back and reads or watches passively, without sharing or participating.

A community, on the other hand, is a living, breathing, social, interactive entity, with the ability to hold two-way conversations. Yes, there are those who choose to passively read or watch. But, for the most part, community members enjoy participating as well as sharing with their friends.

Bloggers Online Community

5 Ways Online Communities Help Bloggers

There are numerous benefits for belonging to an online community when you’re a blogger. Here are just five of them:

  1. Designed for Sharing

    Good content is easily spreadable… like soft butter. Your content will be spread on various social networks, posted on community members’ blogs, sent to social bookmarking sites, etc…

    But, how exactly do you make your content sharable? Well, for one, you need to create attention-grabbing headlines. However, don’t try to be extra-clever or make it complicated. Just make sure that your headlines are relevant to your niche, as well as the topic of the content.

    Another important component for making your content sharable is having the proper blog plugins. You want your readers to have access to one-click (or two-click) methods for quickly sharing your content. If they can’t find your sharing buttons easily, they won’t go hunting for them.

  2. Socially Engaging

    What are your choices when a reader leaves a comment on your blog? You can choose to respond, or simply not respond. Some bloggers never respond to blog comments. Then, there are others who respond to every single comment posted.

    It’s just a matter of common courtesy. These readers took the time to actually review your content, put some thought into and leave feedback about it. To ignore them is like saying that you could care less that they stopped by or how they feel. The most successful blogs encourage social engagement via comments, feedback and on-going conversations created by comments and feedback.

  3. Enables Others to Help You Promote Your Content

    Self-confidence can be very attractive and interesting. However, your readers can only take so much of you tooting your own horn. How long do you think your followers will remain loyal if all you ever blog about is yourself or how “cool” your company is?

    Compliments and positive feedback and reviews are much more effective when they come from others. This is especially true when the feedback is relevant, useful and genuine. So, enable others to give you credit for your great work and solutions.

  4. Mentioning Others and Informing Them about It

    Whenever you mention something or someone in a blog post, make sure to let them know. Now, don’t interpret this to mean you should stalk them. Sending them multiple emails, private messages and direct messages won’t get you very positive results.

    So, how do you go about it the right way? Link to their content within your post. Then, simple send them a quick note to inform them about your mention. And, be sure to thank them for inspiring you. That’s it. Don’t ask them to share it or anything else. In the end, if the content is valuable to them, they’ll end up sharing it anyway, or someone within your online community will.

  5. Guest Blog Posts

    Guest posts help to build your community by enticing new members to join, in both directions. When you become a guest poster on relevant blogs, you increase your online brand recognition and popularity. In time, you’ll grow into a trusted resource within your industry, instead of a hard-selling service and/or product pusher.

    Here are some keys for effective guest blogging:

    • Post on blogs that are relevant to your industry, niche or solutions.
    • Only submit high-quality content that will bring value to the community for which you’re guest blogging.
    • Find tune your industry philosophy, and take it to the other people’s blogs.
    • Provide education, informative content, as opposed to solution-pushing advertisement and sales material.


One of the most important things to remember as you blog is to always keep your readers in mind first. A blog isn’t about talking about how cool you are or about higher search rankings. Writing a blog is about sharing with a community of likeminded people in order to build awareness about the topic you care about. Remember, the Internet if full of noise. Make sure when you join a blogging a community you add valuable content, not just more static for people to sift through.

About the author
Chad Goulde is the Online Outreach Coordinator for TheBlogbuilders.com, a website dedicated to helping people unlock the power of their blogs. When Chads not writing about blogging and social media he enjoys reading anything by Stephen Ambrose and hanging out with his bulldog Rufus.

7 comments to "Why Bloggers Need to Belong to an Online Community"

andrea September 11, 2013 at 8:44 PM    

I absolutely love your blog and find nearly all of your post’s to be exactly what I’m looking for.I learned a lot about guest blogging and its benefits, I hope you will continue to work hard, I would often visit here.

Inderjeet Singh September 12, 2013 at 4:44 PM    

great sharing.Guest blogging is a one of thr most important part i think.It give us so much traffic.waiting for more professional posts.

Unknown September 13, 2013 at 9:57 AM    

Insightful share. As a reader of blogs for sometime now I totally agree with the first point. If there are no sharing buttons available in a particular blog I would automatically ditch the blog and wont mind sharing it, unless its really worth sharing then I'd put some effort and consider sharing it. This only entails that content really is the king for if you have a lousy content there is no way you could work those points out. Keep posting! live chat software

Anil Kumar September 13, 2013 at 4:10 PM    

Thanks for sharing such a great article.. i totally agree with your points...

http://dynaboot.com/ September 19, 2013 at 10:57 PM    

From my own experience - guest posts are a great way to promote our blog and to update it on the regular basis.

Emmanuel Obarhua September 20, 2013 at 3:13 PM    

Bravo, you're inspiring Chad, but unfortunately, some usually do not get it right, but I am glad you made some good points here, one can learn from them. Thanks

Online MBA Programs

web maroc September 23, 2013 at 4:32 PM    

to be a confused community , will lead you to be the loser ... yes this is right because after starting you blogg you need to be a good writer and have an open minded in selecting the topics that are good.... by the way i find the 5 ways online communities help bloggers more and more ...

Post a Comment

We love to hear from you! Leave us a comment.

To ensure proper display, HTML/XML/Javascript need to be escaped first using this escape tool.