Six Key Strategies for Increasing Blog Traffic

This is a guest post by Peter Nevis.

Is traffic to your blog stagnant? Perhaps it's time to shake things up and try something new. In this post, we look at six tried-and-tested strategies for bringing in new readers.

increase blog traffic

1. Shake Up Your SEO Strategy

Search Engine Optimization (SEO) is the number one way of attracting readers to your blog. By using relevant keywords in your blog posts, you can get relevant traffic through search engines without spending any money on advertising.

  • Refreshing Old Content

    How much attention did you pay to SEO when you first started your blog? It might be time to revisit some of those old posts and add a keyword-rich introduction to each one. Tweaking the valuable content already on your blog to make it more search-friendly is an easy way to attract more traffic.

2. Engage Your Readers

Being found by web users is only the first step in widening your audience. Capitalize on new visitors by developing a connection that keeps them coming back for more.

  • Email Capture

    It should be your goal to capture the email address of every visitor to your site. A very effective email capture strategy is to have a pop-up box prompting users to enter their email addresses to quickly subscribe to your blog.

3. Develop a Social Media Strategy

Social media is a useful tool for increasing your blog's visibility. Are you making the most of this opportunity to promote yourself?

  • Facebook

    Create a Facebook page for your blog and encourage your readers to Like it. This activity will expose your blog to your readers' contacts, helping you to reach a wider audience.

  • Twitter

    Twitter is incredibly useful for promoting your blog. Every time you post, you should tweet the link using relevant hashtags to help interested Twitter users find your blog.

Make it easy for Tweeters to follow you by adding a “Follow on Twitter” button to your blog. Once you have built a strong base of Twitter followers, you can promote your content to them by making relevant Tweets.

4. Network With Other Bloggers

You can learn a lot from other bloggers. Find the most popular blogs in your niche and subscribe to them to learn by example.

  • Connecting Through Comments

    Leaving comments on other people's blogs is a good way to connect with them and could even result in you sharing their audience. Include relevant links back to your blog - but don't be a spammer. Focus on forming a genuine connection with the bloggers you admire. Becoming a successful blogger isn't just about promoting your content, it's also about promoting yourself.

5. Guest Posts

Guest posts breathe new life into old blogs. There are two ways to use guest posting to revitalize your blog. First, you can invite leading bloggers in your field to create fresh content on your blog. Second, you can write guest posts on other blogs and include a link back to your blog to draw in a new audience of interested readers.

  • Inviting Guest Bloggers to Write for You

    A guest post is a fantastic way to create a buzz around your blog. Notify your readers in advance that a guest blogger will be making a contribution. You can use the upcoming guest post as a way of getting your readers to subscribe to your email list by promising to send out an email notification when the post is created.

  • Writing Guest Posts for Other Blogs

    Use your contacts to negotiate a platform for yourself on blogs related to your niche. When creating a guest post, take your time to make it as engaging as possible. The purpose of a guest post is to convince readers to follow the link back to your blog; hopefully they will become part of your regular audience.

6. Give Away Freebies

Creating and giving away a free e-book is a great way to promote your blog. You can either give away the freebie as a reward for signing up to your email list, or use it as a viral marketing tool. Include links to your blog in the e-book and encourage your audience to share it widely so that new readers can discover you.

Getting traffic is something you have to work at, but it is necessary if you want your blog to be read by the widest possible audience. Use the six strategies described above to attract new readers and keep your blog buzzing.

About the author
Guest post contributed by Peter Nevis, for Orange Line. Peter contributes to various websites, he's a marketing expert and enjoys writing articles about SEO & online marketing strategies.

40 comments to "Six Key Strategies for Increasing Blog Traffic"

Anonymous,  July 2, 2012 at 9:51 PM    

What a coincidence! I was just thinking about tweaking old contents. Guest blogging is one area I haven't had much luck with.
Thanks for sharing these strategies.

KopfhoererImTest July 2, 2012 at 9:53 PM    

To point "2":
Email-Capture: Can you show us how to "build" this pop-up box?

amelia July 3, 2012 at 1:46 PM    

Our technique follows there Terms and Conditions of Twitter, Facebook, Linkedin and Youtube. So you have no worries when you buy our service.

Unknown July 3, 2012 at 1:46 PM    

excellent tips . thanx dude.

CS Kuan July 3, 2012 at 2:01 PM    

Thanks :) Networking with others online is one of the most effective way ever used :D

amelia July 3, 2012 at 2:42 PM    

In order to see the value of Twitter followers, it is important to understand what kind of impact it is having now as well as some of the "unspoken" rules regarding its use.

Tarun Jaitely July 3, 2012 at 4:22 PM    

Thanks for the post, and really seo strategies and guest posting can do magic if done properly.

Anne Lyken-Garner July 3, 2012 at 5:54 PM    

I've gone through all my old content to try my best to make them better now. I'm appalled to see how lackadaisical I was with keywords and SEO. I didn't know about those things when I first started blogging.

Irshad July 3, 2012 at 6:07 PM    

Yeah really search engine really an easy way to increase blog traffic. I'm nowadays focusing more to optimize my blog. Thanks for sharing the knowledge.

David July 3, 2012 at 7:41 PM    

There is no short cut to blog success it takes a lot of work and time. SEO is very important but interesting content is the flipside of the coin. All the SEO in the world will not make your blog attractive to visitors.

ADMIN July 3, 2012 at 8:39 PM    

thanks for useful informative post.

Blogging Sentral July 3, 2012 at 9:45 PM    

These strategies are really helpful..
Thanks a lot..

Am July 5, 2012 at 12:20 PM    

need to take a closer look at the SEO things coz i got confused about it. btw. thanks for the really nice tips and ideas.

Karen Dyosa July 5, 2012 at 12:39 PM    

All these strategies are correct, i believe that this are the best strategies to increase traffic to a website or blog.

Result of Indian Exam | India Results July 6, 2012 at 5:50 PM    

Nice share man....useful info

Qashmere July 6, 2012 at 11:18 PM    

Will try to implement these strategies each.
Thanks for the info.

eswar July 7, 2012 at 1:59 PM    

thanks for useful information.

Anonymous,  July 11, 2012 at 12:24 AM    

Thanks for sharing :)

TambelanBlog July 12, 2012 at 10:32 AM    

Useful tips. Some of those has implemented on my own. Thanks

Mirza Waseem Baig July 16, 2012 at 12:02 PM    

Nice working...

I might add one point. And the point is backlink. Backlinks are like vote to the site. More backlinks will help site in SEO ranking.

LatestStuff July 25, 2012 at 10:50 AM    

@Buy Quality Backlinks
Yeah I agree with that. Backlinks are so helpful to get more traffic through other sites/blogs. I'm a beginner in blogging, but I know the importance and the value of the backlinks. Thank you Peter(Author of this post)for your knidness to share this details with us.

Admin July 25, 2012 at 1:28 PM    

All the points are very true, but backlinks can be included there aswell. Though yhis is becomming more and more difficult as Google is making it harder.
Thanx 4 the good post!

theultimatesoft July 26, 2012 at 2:43 AM    

you write very interesting and useful articles.

বিন রফিক July 28, 2012 at 6:31 PM    

great advice

Anonymous,  July 29, 2012 at 4:48 AM    

Excelente article! Thanks for sharing

Malik August 2, 2012 at 2:04 AM    

Excellent article very helpful for instant traffic.

Linto Mathew August 3, 2012 at 8:58 AM    

I have a small doubt. Did publishing 3 post regularly with 250 words is better than a single post with more than 500 words ?
How to find out websites giving good backlinks to our website ?

Janet Gomez August 3, 2012 at 12:47 PM    

Thanks for the tips, I've been hit by Google Penguin and Panda too much of Traffic dropped, i'll try to follow all of the above strategies.
- Thanks again

bloomtools August 3, 2012 at 2:24 PM    

thanks for these really useful points on blogs. Blogging is an important part of the seo and it is used to get more traffic and backlinks to the website. thanks for this useful post.

Unknown August 21, 2012 at 12:36 AM    

Nice post ...
keep posting..
Thanks for sharing congrats:)

Unknown August 31, 2012 at 4:01 PM    

nice work buddy

Scentsy September 4, 2012 at 10:01 PM    

I think these are the best one.

Infoway LLC October 1, 2012 at 7:43 PM    

Thanks for this informative post.Some of these techniques have already been implemented on my own.I also think,

Squidoo (Create a lens related to the topic of your blog)

Youtube (Create videos related to the topic of your blog)

Put blog in signature of different forums.

Google Plus etc are few strategies that can help to increase blog traffic.

Mohan November 29, 2012 at 3:59 PM    

I wrote guest post on and my blog traffic got increased.And updating old post also a good idea.

Raja Tahir December 20, 2012 at 2:43 AM    

Increasing website traffic is every blogger’s dream & your research on this posts worth and very helpful. Its very important to be active in social media to get good traffic, every new blogger waste time in increasing the rank. If the quality and post schedule is maintained, ranking increases automatically.Following above tips will surely help to gain more traffic.

Web Development Company Faridabad December 21, 2012 at 9:20 PM    

Informative Blog !!

Thanks for Sharing

Vivek Moyal January 15, 2013 at 11:32 PM    

Hi Peter... Nice post... really very helpful to know about these details. I am going to implement these details over my blog. Thanks a lot

shafikk January 19, 2013 at 9:58 PM    

nice post....i am newbie and i had lot of seo problems with my blog..hpoe i can make it right,thanks for the post.

Unknown January 24, 2013 at 6:08 PM    

Hi, your posting is very nice and use full to others. once again nice post and keep sharing.

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